And Adele had basically booked out all the vinyl factories, so we had to get a slot and get our album in there.” Sheeran says Coldplay, Taylor Swift, ABBA, and Elton John were all trying to get their vinyl albums printed at the same time. “There’s like, three vinyl factories in the world, so you have to do it really early. For a 30 second ad, aim for between 55-70 words.
Introduce your business and focus on the most important point you want the listener to walk away with. I handed it in in July ’cause I had to get it printed on vinyl,” Sheeran says. Sounds obvious, right But some campaigns don’t mention the business name audibly in their audio. “The album wasn’t, like, finished this week and then handed in. Plenty of casual gamers still enjoy catching virtual monsters in the real world, though.Įd Sheeran says he had to hurry and rush his work on = because Adele had all the vinyl factories booked. Pokemon is a huge franchise, but Pokemon Go is something of an outlier among the hardcore crowd. It’s interesting to see the collaborations that pop stars are landing in the realm of video games. You can also earn water-type themed stickers by spinning PokeStops, opening gifts, and purchasing gift packs from the store. An Ed Sheeran sweatshirt can be redeemed with a special code.
Niantic is also offering free in-game merchandise featuring Ed Sheeran to those who play the game during the event.
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